Elzod Valiev, Gulshat Karlibaeva, & Arief Budiman. (2026). Brand activism and millennial loyalty in the post-pandemic era: the mediating roles of authenticity and value congruence and the moderating role of emotional engagement . European Journal of Economic Dynamics and Policy, 2(4), 43–58. Retrieved from https://nordascend.com/index.php/ejedp/article/view/28